FrANCES vALENTINE
product – “Patio”
primary copy for debut fragrance
“Patio is bright, feminine and lush – reminiscent of a walk in the garden in full bloom. A bouquet in a bottle, this white-floral classic celebrates the subtle sweetness of rose and jasmine in harmony with the warmth of amber.
Our first fragrance, Patio expands FV's mission of wearing what makes you happy to aromatic delights, diffusing a vivid freshness over every day.”
Client’s final copy selections seen on product landing page
featured on product packaging & digital promotions
Promotional Emails – samples
headlines & body copy for weekly marketing emails
using brand voice to ADVERTISE productS & COLLECTIONS
PRODUCT Descriptions – samples
PRIMARY copy for product landing pages
using SEO KEYWORDS to highlight product DESIGNs
PRINT DESCRIPTIONS – samples
SECONDARY COPY FOR collection campaigns
illustrating SEASONAL pATTERNS & color DESIGNS
“Light and bubbly like Italian champagne, our Prosecco print presents a frenzy of warm pink and orange circles floating against a white backdrop for a refreshing burst of color.”
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“Poppy Party is a festive and wintery floral – detailing cool-toned petals with hints of red and a subtle shimmer finish, softly spread over a blue and white backsplash.”
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“Monet depicts a soft mix of neutral colors in spontaneous streaks, taking after French impressionists to evoke the delight of nature in modern design.”
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“Drawing from a 1930s French gouache painting, Chamomile Cluster is a luscious garden print – capturing the ‘joie de vire’ of bloom with detailed flowers in saturated tones.”
Om City Yoga
INTRODUCTION – “About Us”
cOPY CONTRIBUTION TO yoga studio website & fliers
“Located in the heart of Manhattan’s Upper East Side, Om City Yoga offers grounding classes amidst a vibrant cityscape. Our studio embraces yoga as a way to elevate the daily New York experience – not escape it. We strive to strengthen collective connection to our environment by incorporating mindful motion into our everyday routines.
At Om City, we celebrate individually-informed yoga practices, encouraging students to take what they need from their time on the mat and let the rest go. Our teachers promote self-regulation and nonjudgemental direction – supporting students at all levels.
As longtime friends-in-practice and neighborhood locals, we have come full circle with the opening of Om City, finding ourselves back where our shared passion for yoga began. We are thrilled to expand our engagement by introducing a broad range of classes and services to the area. We welcome regulars and newcomers alike to join us in city centeredness.”
Client’s final copy selections seen on studio’s webpage
